Tag Archives: advertising
7 Improvements I Want from Facebook Marketing in 2011
Facebook sucks at making money. If you’ve ever used their advertising tools, you’ve been briefly amazed by how useful it is to be able target based on interests and fine-grained demographic detail, and soon, disgusted with how terrible Facebook’s implementation is. This post is not about bashing Facebook or their business model: socially-targetted advertising will be as big of a deal for marketers as search marketing (a $16.6 billion industry) is. This post is about how Facebook could do a much better job of providing marketers with effective tools, and serving users a more engaging and relevant advertising experience.
